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Clera Windows & Doors

Clera Windows & Doors is regarded as one of Canada’s premier custom window and door manufacturers. They have improved more than 200,000 homes throughout Ontario and have more than 40 sales and installation offices across the province.

The Challenge

Clera Windows & Doors began its partnership with TechWyse in 2011. At the time they relied heavily on direct mail to drive traffic to their website. They chose TechWyse to increase their organic search and paid search visibility in order to create SEO and PPC leads for their 40 franchises across Ontario.

The Objectives

  • Organic leads and traffic
  • Paid leads and traffic
  • Local search visibility
  • Social Media presence

The Solution

  • Our SEO team performed on-page optimization work in order to help build a foundation for organic success. We also increased Clera’s domain authority by building relevant links into their site.
  • Our content marketing team implemented finely-tuned on-page strategies including blogging, location pages, video marketing and website content.
  • Our local SEO experts implemented Google My Business best practices in order to help Clera gain visibility in local search results across Ontario
  • TechWyse implemented strategic PPC campaigns and ultimately helped Clera achieve successful results in paid search which has seen a consistently low Cost-Per-Lead even during low seasons!
  • Our social media team incorporated a mix of first-party blog posts and related third-party media to drive awareness and offer helpful tips to Clera’s social audience.

  • The Results

    67%

    Increase in
    Organic Leads

    35%

    Increase in
    Organic Traffic

    15%

    Improved
    Impression Share

    143%

    Improved
    Paid Clicks

What they say about us

We consider TechWyse a true partner and necessary component of our business. They helped us grow our company with a 67% increase in organic leads, and hire more people. We’ve seen a 35% growth in organic traffic and a 143% boost in paid clicks. We’ve been very impressed with how our account is managed and the reporting is the best we’ve seen. We recommend them to everyone, except our competition!

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