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Apollo Cannabis

Apollo Cannabis Clinics is Canada’s premier medical marijuana clinic. Apollo’s research process aims to evaluate the benefits of different medical marijuana strains for treating medical conditions such as chronic pain, PTSD, anxiety, epilepsy, and more.

The Challenge

When Apollo came onboard with Techwyse in 2017, the main challenge was improving their digital presence in the Toronto cannabis industry. Initially, Apollo’s goal was to see an increase in leads that converted to bookings at their clinic. To achieve this, Apollo looked to streamline their processes, which included better answering incoming calls and handling new information.

The Objectives

  • To capture the medical cannabis market on Google.ca
  • Book at least 100 patients per day
  • Improve local search visibility by increasing map views
  • Improve brand recognition in Ontario and expand to the rest of Canada
  • Identify and resolve any CRM weak points

The Solution

  • Proposed a robust & aggressive SEO strategy involving on-page optimization, content marketing, and backlink acquisition
  • Created an infographic on the effects of cannabis, and how it can offset the effects of opioids. This was used to acquire backlinks
  • Created a local-focused SEO campaign to boost Apollo’s rank within Google Maps
  • Recommended swapping domain names with the aim of being more conversion-friendly
  • The Results

    84%

    Increase in
    organic traffic YOY

    114%

    Increase in
    direct traffic YOY

    73%

    Increase in
    conversions YOY

    166.67%

    Change in 1st-page
    keyword ranking YOY

  • First Page Ranking

  • Organic Leads

  • Organic Visits

What they say about us

Techwyse is a fantastic digital marketing company that I have been working with for almost 2 years now. They are engaged with the task at hand, offer immediate support and assistance and are ready to take your business to the next level. Very impressed with their team and company. I would not hesitate to recommend Techwyse to any business looking for top-notch digital marketing & SEO services.

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