Case Study - AmegoEV

Amego Electric Vehicles is an electric bike store located in Toronto, Canada, that sells the best electric bicycles from around the world with all the accessories you need. Amego pioneered the electric bike movement in Canada in 2010 and has since become the largest retailer of electric bicycles in the country. In addition to selling top brands from around the world, Amego also carries a full inventory of its own line. Amego is your one-stop-shop for electric bikes and accessories — whether you’re looking for a city, trekking, mountain, cargo, or folding electric bicycles, you can find it here.

The Challenge

AmegoEV began their partnership with TechWyse in January 2018. Their expectations for TechWyse was to enable a successful launch of a new website to help drive conversions through their e-commerce site.

The goal was to bring as much paid and organic traffic as possible and to have that traffic convert to sales. This success would enable AmegoEV to reach it’s WIG (wildly important goal) of becoming the largest direct-to-consumer seller of electric bicycles in North America.

The Objectives

Launch a successful e-commerce site that drives as many conversions as possible
Drive more traffic to the website through organic and paid search strategies
Improve and add content on the website to help increase on-page SEO factors
To better position AmegoEV in the North American digital marketplace
Increase Google Maps views of the Toronto location to help dominate local sales and competition

The Solution

Do a conversion rate optimization audit on AmegoEV’s website. This helped us build a great user experience, and drive users through an efficient sales funnel to lead to increased conversions
Build local citations across the internet, and correcting NAP (name, address, phone number) to help generate better rankings in both local and map searches
Build a Google AdWords campaign that targets specific profitable regions and bid on relevant, highly searched keywords
Launch Facebook Ads and connect Facebook Pixel to allow for dynamic remarketing — setting a broad geographic range helps expand our potential reach
Build out backlinks and higher trustworthy domains to their website to help increase organic rankings

The Results

27.03%

Decrease in
bounce rate

101.44%

Increase in
page views

27.09%

Of online sales
from organic search

11.16%

Of online sales
from paid search
The Results

5700

Tracked goal
completion rates

9.23%

Goal conversion rate

88.22%

Impression share

What they say about us

We have been working with TechWyse for two years now. TechWyse helped us develop a new website that was very strongly SEO optimized, and it increased our unique visitors by more than 100%. Our online sales are one of the most impressive. In two years, we had almost 10x online sales. I am actually really excited about working with TechWyse in the coming years.