Content Marketing & Creation Services

With new websites and competitors popping up every day, it’s easy to get lost in the crowd.

Algorithms and visitors must be supplied with new, valuable information to stay ahead of your competitors. When done right, content marketing can bring you traffic, high rankings, and sales.

At TechWyse, we create content that converts. Our content marketing services engage audiences, support your marketing goals, and position you as a thought leader.

From high-quality blogs and articles to responsive website content and entertaining video to informative infographics, no opportunity is missed to raise your rankings and improve your online presence.

Fuel your brand with engaging content to complement your website, social media, and SEO strategies.

The Benefits of Content Marketing

Content marketing is an essential component in your marketing arsenal and should not be left out. It is one of the most effective methods for growing your brand presence and driving conversions. Some of the top benefits of content marketing include:

Increase Brand Awareness

Get front and centre of your target audience with great content. Provide answers, educate, tell your brand story and your unique selling proposition.

Build Credibility and Authority

By sharing your expertise, you become more credible and build authority, allowing visitors and Google to trust your information. People will rely on your content to answer their questions about your industry or services.

Higher Rankings in Search Engines

It’s been said before; content is king. Quality content that aligns with search intent is a key factor in increasing and maintaining high SEO rankings. If you provide the best answer to a query on Google, your reward is higher rankings and visibility.

Drives Conversions

You must nurture your visitors before convincing them to convert. Creating and distributing valuable content can help you convert a visitor into a lead. With the right content strategy, you can keep visitors and leads engaged at every stage of the funnel.

Generate Long-Term Value and Customer Loyalty

Good content can provide your audience with many benefits, including offering helpful advice, providing a source of entertainment, educating, offering solutions and building relationships that lead to customer loyalty.

Why Your Business Needs Content Marketing

Your business needs content marketing to succeed. Competition is fierce and more so when customers can easily switch loyalties when your brand fails to deliver. A content marketing strategy can help your business:

Beat competitors with higher rankings
Update and refresh content to stay new and relevant
Provide a greater, more cost-effective ROI than other digital or traditional marketing
Offer significant value to prospects and loyal customers who rely on your expertise
Reach a wider audience and also target specific customers
Track your marketing efforts to best support what is working, and most importantly, what isn’t

If you’re looking for more information or how we can deliver a content strategy to meet your marketing needs, contact us to schedule a free consultation to discuss your business goals.

How We Create Your Content Strategy

No two content strategies are alike. At the start of any content marketing project, we conduct thorough industry and competitor research to understand your buyers’ journey. We use this information to develop your content strategy.

At TechWyse, we have a team of experienced content marketers, writers, editors and video producers to tackle specific content relevant to your industry. We avoid the cookie-cutter approach to creating content by digging deeper to produce high-quality content designed to answer particular queries relevant to your business.

We create content that nurtures relationships and loyalty to grow your audience and business. We leverage SEO best practices to optimize content and help drive more qualified traffic to your website. Although the premise is simple, the skills to nail it are not.

Why Choose TechWyse for Content Marketing?

Expertise

As one of the first companies out the gate to recognize the need for quality content, we have nailed content creation for hundreds of companies across all industries.
Fresh perspective

While no one knows your business better than you, our team of writers and marketing strategists bring a fresh, unique perspective to your content strategy.
Combined effort

When you work with us, you get an entire team of experts, including your very own Account Manager, working side by side with your expert Content Manager and our SEO department.

Passionate about content

Our content team is committed to creating high-quality content that drives conversions. Every blog, image or video we produce represents hours of research and composition passionately created by our content experts.
Results

We’re driven by your success and continue to meet your needs as your business grows.

Our Content Marketing Services

TechWyse offers the perfect balance of content that resonates with your audience, including:

Blogs

Evergreen blog content tailored to your industry and target audience

Content for Websites

Refresh your website content, landing page copy, and/or location pages to drive traffic to your site

SEO Content

Page optimization and outreach to improve your rankings

Infographics

Designed to tell a story, infographics educate, inform, and are easy to understand

Video Production

Optimize SEO from product videos to brand overviews and explainer videos to pre-recorded webinars

Photography

Show who you are and what you do with high-quality photography

Don’t wait for your competitors to outsmart you. Start your content marketing strategy today.

Frequently Asked Content Marketing Questions

If I sign up for blogging services, will I see an increase in leads right away?

While blogging does strengthen your SEO and increase your leads, it takes time to show major results. If you want to increase your leads immediately, we suggest you pair our content marketing services with our social services. That way, we can promote your content from the moment it’s created to generate faster results!

Wouldn’t it be better if I just wrote the blogs myself?

It’s always nice to add your own take on blogs, but the benefits that come along with hiring a content marketing team to write your posts are nearly endless. Our team of professional writers will tailor their writing to your brand voice, have a consistent schedule to push out content, and will ensure that all content written is fully search engine optimized. And, we’re able to create off-page content that generates much-needed quality backlinks!

How much new content will I get every month?

This depends on your business needs and what goals you want to accomplish with your website. You can have anywhere from just a few blogs a month to having several on-page and off-page blogs published every month. Our content team will create what you need based on your business goals to help you generate leads and get your website found.

Can I suggest topics I want to see on my blog?

Absolutely! While our team typically creates the topics for you that you approve of, we’re always happy to incorporate your ideas. You know your business and your customers best, so if you feel you have some important topics that your customers need to know about — feel free to send them over!

Is content marketing worth the investment?

Yes! Content marketing is definitely worth the investment. This is because content marketing helps with your SEO rankings, drives traffic to your website, and, overall, creates more brand awareness. As well, having easy-to-read content on your website helps with your user experience. Video content marketing can help educate your customers on new products you may have or existing products. Employing a strong content marketing strategy will make you a thought leader in your industry, helping stand out against your competitors.